Sustainability

Fashion for the People, the Planet, the Future.

Organic, Ethical, Climate Neutral

Earth Positive

EarthPositive® presents perfectly fitted T-shirts, hoodie's and sweatshirts in a wide range of colors, for any season, and made from the highest quality organic cotton. EarthPositive® clothing is soft and fine to the touch, with good wear resistance, and withstands many trips to the washing machine - despite the fact that it is made of delicate organic cotton. EarthPositive® is produced primarily in India and Bangladesh, in factories specializing in ethical production, and waste management - bringing to the European market environmentally friendly products, with Fair Wear certification. Enjoy the best designs from the brand, which has received numerous international awards and proudly bearing the title of the icon of environmental protection.

EarthPositive® is made exclusively from organic Indian cotton, has many certificates, and the entire production process is monitored and certified in accordance with the latest version of GOTS. High standards of quality and environmental friendliness are the main characteristics of the EarthPositive® brand. EarthPositive® items are fully consistent with the principles of sustainable development and informed consumption, and have been working with Carbon Trust since 2007, reducing their carbon footprint by 90%.

Approved by the humane organization Peta, EarthPositive® is 100% Vegan.

Verified Ethical Manufacture

Wear Foundation is an independent, non-profit organization striving to improve working conditions in the textile industry. The foundation is an initiative by trade organizations in the textile sector, trade unions and NGO's.

Fair Wear Foundation verifies that member companies implement the Code of Labour Practice along their supply chain, and checks compliance by monitoring audits and remediation efforts. Annual reporting by member companies and by FWF itself promotes transparency at all levels.

EarthPositive is the low carbon footprint apparel.

Climate Neutral

EarthPositive Apparel is 100% organic with 90% Reduced CO2

The carbon footprint was calculated in accordance with BSI PAS2050 methodology, and certified by the Carbon Trust Certifications.

The 90% reduction has been achieved by a combination of low-impact organic farming, efficiency in manufacturing and transportation, and the use of renewable energy instead of the fossil fuel based grid electricity.

It has been calculated that a single EarthPositive T-shirt saves around 7 kilograms of CO2, whereas a hooded sweatshirt saves up to 28 kgs of greenhouse gases. These are actual reductions achieved in the manufacturing, without any carbon offsetting.

Carbon Footprinting

The Carbon Footprint of a product is the total the amount of CO2 and other greenhouse gases emitted as part of a product's manufacture, distribution, use and disposal. Greenhouse gases (GHGs) are so called because they trap heat in the Earth's atmosphere and keep the planet warm. The main gases are carbon dioxide (CO2), methane and nitrous oxide.

As a Business-to-Business supplier of ready-to-print apparel, we have calculated the carbon footprint of all the products in the EarthPositive range from the cotton field, through processing, manufacturing, transport, up to the point of our distribution warehouses.

The Carbon Reduction Label

This is the culmination of two years of work with the Carbon Trust to develop a methodology for assessing the carbon footprint of a cotton product from the field through manufacturing, screen-printing, retail distribution, consumer use to the disposal of the garment at the end of its useful life.

Lord Hunt, Minister for Sustainable Development and Energy Innovation and Deputy Leader of the House of Lords said:

"The label is a great way to give consumers clear information about the environmental impact of their clothes throughout their lifecycle - from manufacturing right through to washing and disposal - so they can be confident in the sustainability of their clothing choices."

UK Department of the Environment Food and Rural Affairs (DEFRA), Sustainable Consumption and Production Programme; Sustainable Clothing Roadmap Case Study:

"..to create the 'perfect t-shirt' the aim was to consider all the impacts on the workforce, local economy, environment and climate change, whilst delivering a commercially viable and desirable product offering on a mass scale. The guiding principles were the complete traceability and transparency of the supply chain, and best practice at every stage."

Partners with the Carbon Trust's product footprinting and labelling programme, working towards the development of the footprinting methodology for textile products. The company then extended the calculations to include screen-printing, mail-order retailing, consumer use and disposal, thus completing the first full life cycle analysis using the PAS2050 Carbon Footprint methodology.

The footprinting study and analysis pinpointed the GHG hotspots throughout the manufacturing process, from choice of fibers, fabric and garment construction, through to the wet processing, accessorizing, screen printing, to packaging and transportation /distribution. The study provided vital information to the designers, logistics managers and marketers, in order to effectively control and reduce the impact on climate change.

The process achieved a 90% reduction in carbon footprint compared to an identical product manufactured using conventional energy sources - the T-shirt carbon footprint was reduced from 7kg CO2e down to700g CO2e.

The aim of this standard is to guarantee the traceability and integrity of the raw materials during all the manufacturing stages.

The OCS accomplishes this goal by verifying the presence and amount of Organic Material in a final product. It provides a strong chain of custody system from the source of the organic raw material to the final product through certification.

The standard has two different types of Certification:

- OCS-100 is used only for product that contains 95% or more organic materials.

- OCS-BL (blended) is used for products that contain minimum 5% of organic materials blended with conventional or synthetic raw materials.

Vegan fashion - clothes, shoes and accessories that contain no leather, fur, wool, skin, exotic skins or any other animal-derived fabric - is revolutionizing the way that we shop and dress.

As more and more people vow never to clothe themselves in cruelty, retailers and designers are meeting the demand for animal-friendly clothes in style.

Although you can easily find fashionable animal-free products in many high-street stores, some companies go further, either by ensuring that everything they sell is 100 per cent vegan or by clearly sign-posting their vegan products. The “PETA-Approved Vegan” logo is a way of recognizing these progressive compassionate businesses - and helping ethical consumers identify where to shop with confidence, safe in the knowledge that they're not supporting the exploitation of animals.

About PETA

The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.

Like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use - for experimentation, food, clothing, entertainment or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.